We speak to many nonprofit and fundraising organizations every week. Many are truly excited about the idea of fundraising through CleverGiver. However, as of late, some have been getting scared — scared of doing something new in the times of turbulence (like the 2020 coronavirus outbreak that the world is in right now).
Just in the course of this week alone, we’ve received several responses that either communicated that “this isn’t the right time” or that they are “taking a pause to reassess” or the forthright not-interested-don’t-email-us type responses.
Interestingly enough, just a few days ago, CNBC reported:
Amazon is hiring an additional 100,000 employees in the U.S. to meet the surge in demand from online shopping…
Amazon has faced increased demand from customers on multiple fronts amid the coronavirus outbreak.
With “shoppers stocking up online” and avoiding brick-and-mortar stores as much as possible, we’ve entered an unprecedented time for e-commerce. People are increasingly moving their shopping from offline to online and this opens up opportunities not only for e-tailers, but also for nonprofits and fundraising organizations of all types.
From social media to emails, and from web-pages that encourage donations to mobile-driven options, the opportunities for direct giving are plentiful [see this Online Fundraising Guide for ideas].
In addition to the above-listed online fundraising ideas, there’s also Amazon Smile which facilitates donation of “0.5% of the purchase price of eligible products” bought at Amazon.com “to the charitable organization of your choice.” We love the idea, and empower nonprofits to benefit from the same concept across more than 3,200 of other brands too. Your supporters keep shopping, and we automatically donate a part of every dollar spent (often 15%-18%) to as many as three charities and nonprofits of their choice(s). And it doesn’t cost anyone a penny.
It’s a perfect time to tap into seamless online fundraising, benefiting from the offline-to-online shift of the consumers’ focus. Start using CleverGiver today.